CyberAgent establishes the joint venture “CYPAR” with the creators’ group PARTY.

Jul 25 2018

Launching an organization for developing new creative processes where AI and creators coexist, and researching and developing next-generation ads.


CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; listed in the first section of Tokyo Stock Exchange; Stock Code: 4751; hereinafter “CyberAgent”) has established CYPAR, Inc. (Head office: Shibuya-ku, Tokyo; President: Takahito Naito) as a joint venture with a global group of creators named PARTY (Head office: Shibuya-ku, Tokyo; CCO/Founder: Naoki Ito) on July 11, 2018. CYPAR will research and develop creative processes in which creators and AI coexist, and offers solutions to enterprises and creators.
 
CyberAgent has employed a total of nearly 200 engineers in the field of ad technology and researchers in artificial intelligence, and has been conducting research and development. The new company CYPAR will establish new creative processes for developing next-generation expressions by combining CyberAgent’s R&D resources and AI-based know-how for Internet ads and the know-how for experience design based on the fusion of technology and storytelling, which is the strength of PARTY. It will also propose new solutions by combining creativity and technology while utilizing the strength of CYPAR in the fields of corporate brand development and communication.
 
Its R&D center will be located at the collective office Hojo SANCI in Kamakura, and Mr. Naoki Ito will be appointed as chairperson and CCO. CYPAR will aim to develop creative items that cannot be realized by the reform of ways of working or human beings only, by actualizing the creative world where humankind and AI can coexist by utilizing the specialties of the two companies. In addition, the company will carry out R&D regarding moving pictures, music, crafts, architecture, graphics, art, etc. with the aim to utilize them for not only advertisement, but also a broad range of manufacturing.
  
■ Logo of CYPAR
*Logo as of July 24. The logo will evolve through machine learning.
 
The logo of CYPAR was designed by using Variational Autoencoder (VAE) under the motto “to keep learning and evolving.” This depicts the coexistence of AI and creators CYPAR aims to achieve, as it will keep evolving through constant machine learning.

■Collective Office Hojo SANCI
 

Comment from Naoki Ito, Chairperson / CCO of CYPAR
 
“It is said that AI will replace humankind when the singularity comes. However, in the field of manufacturing, it is indispensable to realize the coexistence of creators and AI rather than choosing either of them, and I feel that the era that demands it has already begun. CYPAR will develop and offer creative solutions suited for coming ages, by combining the strengths of CyberAgent and PARTY.”

Naoki Ito

Chairperson / CCO of CYPAR and CCO / Founder of PARTY

Professor of Dept. of Information Design, Kyoto University of Art and Design, and Visiting Professor of the Graduate School of Project Design

<Outline CYPAR, Inc.>
Corporate name: CYPAR, Inc.
 Date of establishment: July 11, 2018
Location: 28-10 Sarugaku-cho, Shibuya-ku, Tokyo
Representative: Takahito Naito, President・Naoki Ito, Chairperson / CCO
Capital: 15 million yen
Business description: R&D and provision of AI-based creative solutions
 
■ Outline of PARTY
Creators’ group whose mission is to install future experiences in society. It engages in the development of services and products, entertainment, and brand development. By fusing the latest technology and storytelling, it has achieved a lot of things, including the spatial design at Terminal 3 of Narita Airport, IoT “G•U•M PLAY,” which is a toothbrush developed jointly with Sunster, “Digivegi,” the installation at Tokyo Midtown, and “Babibube Body” of NHK E-TV. It is also engaging in the design and operation of “VALU,” a FinTech service for distributing the value of individuals as trading cards.
 
Corporate name: PARTY, Inc.
Location: 28-10 Sarugaku-cho, Shibuya-ku, Tokyo 
Date of establishment: May 2011
Representative: Naoki Ito

■Corporate profile of CyberAgent
Corporate Name: CyberAgent, Inc.
Location: 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Established: Mar. 18, 1998
Capital: 7,203 million yen (As of the end of Jun. 2018)
Representative: Susumu Fujita, President
Nature of Business: Media Business, Internet Advertisement Business, Game Business, and Investment Development Business
 
■For inquiries about this news release
Publicity staff of the Internet Ad Business Division, CyberAgent, Inc.
E-mail: honbu_pub@cyberagent.co.jp
 

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