Development of “UAC Manager,” an advertisement management package specializing in Universal App Campaigns

Jul 05 2018

Actualization of the “full automation” of UAC


The Internet Ad Business Division of CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) has developed and released “UAC Manager,” an advertisement management package specializing in Universal App Campaigns (UAC), which is offered by Google AdWords.
 
“UAC Manager” offers three automation solutions as a packaged service, to realize the full automation of UAC.
 
【1】 “Asset Scraper”―Acquisition of ad reports
It swiftly collects ad records with our original system using RPA (Robotic Process Automation*), etc.
 
【2】 “Ad Optimizer”―Optimization of ad assets
It deletes less effective ad assets based on the distribution algorithm and the examination logic, and posts other ad assets chosen from those prepared in advance. The ratio of distribution of each ad format is optimized according to the number of actions.
 
【3】 “Budget Adjuster”―Adjustment of daily budgets and bidding prices
If a bidding price is fixed, the number of actions will be maximized. If a daily budget is fixed, cost per action will be minimized. The results of adjustment are learned every time, and then it will set a daily budget and a bidding price that are suited for each campaign.
 

Our company has so far established organizations that research distribution algorithms, examination logics, etc., including the consulting institution specializing in UAC. We will make efforts to meet needs for advanced consulting services and maximize the effects of advertisements by utilizing the know-how we have nurtured in the above organizations and “UAC Manager” we have developed this time.
 
*RPA (Robotic Process Automation): Automation of business processes with a software robot
 
Corporate profile
Corporate Name: CyberAgent, Inc.
Location: 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Established: Mar. 18, 1998
Capital: 7,203 million yen (As of the end of Mar. 2018)
Representative: Susumu Fujita, President
Nature of Business: Media Business, Internet Advertisement Business, Game Business, and Investment Development Business
 
For inquiries about this news release
Publicity staff of CyberAgent, Inc.
E-mail: honbu_pub@cyberagent.co.jp

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