CyberAgent introduced as a business partner for Facebook Playable Ads, at “F8,” a conference of developers organized by Facebook—globally significant experiences of implementing and adopting Facebook Playable Ads

May 08 2018


CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) has been introduced as a business partner for “Facebook Playable Ads” at “F8,” a conference of developers organized by Facebook, in the Internet ad business.

“F8” is a conference for developers held by Facebook once a year. This year, it was held in San Jose, California on May 1 and 2, where our company was introduced as a business partner for Facebook Playable Ads, which is scheduled to be released in the second half of 2018, through “iXam Drive,” a platform specializing in in-feed ads. “Facebook Playable Ads” is a new ad format that enables users of mobile devices to try a game app inside an ad. Our company has globally significant experiences of implementing and adopting “Facebook Playable Ads,” and our ad production and management based on advance technologies and designs have been highly evaluated, resulting in the above-mentioned introduction as a business partner.
 
Our “iXam Drive” is a platform specializing in in-feed ads recognized in “Facebook Marketing Partners,” a partner program offered by Facebook, and equipped with the flexibly reporting function and the function to add or replace ad creatives, in addition to the management functions for adding, updating, and deleting ad campaigns and sets. Our company has so far developed ad management systems, including “iXam,” a comprehensive management platform for Internet ads, “WABI SABI’d” and “KURO OBI’d,” automatic bidding tools compatible with in-feed ads, and “iXam Creative Lab.,” an ad creative management platform specializing in in-feed ads.
 
Our company will keep striving to maximize the effects of ads of advertisers by utilizing our ad production technologies, designing skill, and ad management capability.   
 
Video for reference
Introduced as a business partner for Facebook Playable Ads
https://developers.facebook.com/videos/f8-2018/updates-to-facebook-app-ads/
 

Company Overview
Company Name       CyberAgent, Inc.
Location                 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Established             March 18, 1998
Capital                   ¥7,203 million (As of March 31, 2018)
Representative         Susumu Fujita, President
Nature of Business   Media Business, Internet Advertisement Business, Game Business, Investment Development Business
 
For inquiries about this news release
Publicity staff, CyberAgent, Inc.
E-mail: adtechstudio_pub@cyberagent.co.jp

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